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喷绘膜广告在设计上都有哪些需求吗?

来源:http://wap.kuaishike.com  日期:2018-11-27

我们看到喷绘膜广告时总一眼就被吸引,所以大家知不知道山东喷绘膜广告在设计上都有哪些要求!那么现在就由济南大思路广告传媒服务有限公司带大家了解一下山东喷绘膜广告在设计上都有哪些要求吧!
  We are always attracted when we see the ink-jet film advertisement, so do you know what the design requirements of Shandong ink-jet film advertisement are! Now let Jinan Dasi road advertising media service Co., Ltd. take you to know what are the requirements of Shandong ink-jet film advertising design!
  1、注重造型设计
  1. Focus on Modeling Design
  所谓喷绘膜广告,是指对路墙形态的设计。不同的形态有不同的心理寓意和性格,利用路墙广告的形态尺度,会产生各异的情感效应。或亲切、舒展、气势逼人、真实、开阔、神圣;或空旷、压抑、渺小、杂乱、狭窄等。如正方形稳重刚毅,球体光滑有动感,不规则形体的感觉可因人而异。路墙广告分布区域广泛,形式丰富多样,其造型设计应首先结合产品外形,与周围环境相协调,对传统平面路墙广告设计予以突破,以吸引受众的注意力。在设计中应采用立体和全方位的思维方式,综合起来考虑制定路墙广告的设计方案。例如可从产品外形、外框形态、支柱形式、材料、光色、安全等入手,来进行路墙广告的设计发想。
  The so-called spray painting film advertisement refers to the design of the form of the road wall. Different forms have different psychological implications and personalities. Using the form scale of road wall advertising will produce different emotional effects. Or amiable, stretching, powerful, true, open, holy; or open, depressed, small, messy, narrow, etc. For example, the square is steady and resolute, the sphere is smooth and dynamic, and the feeling of irregular shape can vary from person to person. The road wall advertisement is widely distributed and in various forms. Its modeling design should first combine the product shape with the surrounding environment, and make a breakthrough in the traditional plane road wall advertisement design to attract the attention of the audience. In the design, we should adopt a three-dimensional and all-round way of thinking, and comprehensively consider the formulation of the road wall advertising design scheme. For example, we can start from the product shape, frame shape, pillar form, material, light color, safety, etc. to design the road wall advertisement.
  在美国一些城市的大街小巷,有许多形式别致的户外广告,有圆柱形的、三菱形的和四面形的等等,顶部的设计更是花样众多,与周围的建筑风格相得益彰。具体设要根据造型原理现与路墙的区域,结合构造、多面体型、立体产品表现型、卡通型、倾斜型、光电型等,路墙造型广告,标新立异,千变万化,可让受众产生意想不到的感受,既悦目又能发挥路墙广告的功能。
  In the streets of some cities in the United States, there are many unique forms of outdoor advertising, including cylindrical, three diamond and four-sided, etc. the design of the top is more varied, which complements the surrounding architectural style. The specific design should be based on the modeling principle and the area of the road wall, combined with the structure, multi-faceted shape, three-dimensional product expression, cartoon type, tilt type, photoelectric type, etc., the road wall modeling advertising, innovative, ever-changing, can make the audience have unexpected feelings, both pleasing to the eye and can play the maximum function of the road wall advertising.
  2、强调
  2. Emphasis on key points
  路墙广告要把企业标志、品牌、标题文字作为,不论文与图的面积比例如何处理,这些内容都要放在位来安排。在设计路墙广告时,要实地观察,将表现广告主题的构图、色彩、形象等与环境等因素统一起来考虑,力求取得既置于环境之中,又能跳出环境的视觉效果。所谓跳出环境的视觉效果,是指在有效距离内,能清楚看见路墙上的文字或图样,并与其他广告形成区别,只有利用设计要素中的点、线、面、色彩、文字、造型等,使路墙广告效果与附近环境呈明显对比,才能发挥户外广告效能。如周围大部分路墙广告呈暖色调,使用冷色调就会比较突出
  Road wall advertising should focus on corporate logo, brand, title text, and not how to deal with the proportion of paper and map area, which should be arranged in the first place. In the design of road wall advertisement, we should observe on the spot, consider the composition, color, image and other factors of the theme of advertisement together with the environment, and strive to achieve the visual effect that not only is placed in the environment, but also can jump out of the environment. The so-called visual effect of jumping out of the environment refers to the ability to clearly see the words or patterns on the road wall within the effective distance, and form a difference with other advertisements. Only by using the points, lines, surfaces, colors, words, shapes, etc. in the design elements, can the advertising effect of the road wall be obviously compared with the surrounding environment, can the outdoor advertising effect be brought into play. If most of the advertisements on the surrounding street walls are in warm colors, the use of cold colors will be more prominent
  以上就是由济南大思路广告传媒服务有限公司带大家了解一下山东喷绘膜广告在设计上都有哪些要求的一些介绍,希望可以帮到你,想要了解更多请点击官网http://wap.kuaishike.com
  The above is the introduction of the design requirements of Shandong ink-jet film advertising by Jinan dasilu advertising media service Co., Ltd., hoping to help you. To learn more, please click http://wap.kuaishike.com
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